From BR Bullpen
- School Northwestern University
 Biographical Information
Along with Jerry Reinsdorf, Eddie Einhorn purchased the Chicago White Sox from Bill Veeck in 1981. Reinsdorf was the majority owner while Einhord held the title of Vice-Chairman and was President and CEO from 1981 to 1990. He and Reinsdorf had met when they were students at Northwestern University and had developed a lifelong friendship. His relationship with the Sox had actually begun in his teenage years, when he worked as a vendor at Comiskey Park.
Einhorn was the founder of the TVS Television Network which made its name by pioneering televised coverage of college basketball, work that eventually landed Einhorn a spot in the College Basketball Hall of Fame. His first big coup was securing national broadcast rights to the "Game of the Century" played at the Astrodome in 1968 between UCLA led by Lew Alcindor (Kareem Abdu-Jabbar) and the University of Houston, which featured Elvin Hayes. Both starts would eventually gain election to the pro basketball Hall of Fame. He also served on the board of directors of the NBA's Chicago Bulls and as a television consultant for the United States Olympic Committee and for the U.S. Figure Skating Association. He helped to negotiate Major League Baseball's first billion-dollar contract, with Fox Television. He also used his talents and influence to promote youth baseball.
He passed away in 2016 at the age of 80, but not before having been present for the team's first World Series title in 88 years a decade earlier. The White Sox decided to honor his memory by wearing a patch dedicated to him on their uniforms during the 2016 season.
|White Sox Owners|
|Bill Veeck||Jerry Reinsdorf and Eddie Einhorn (1981-2016)||TBA|
 Further Reading
- Scott Merkin: "Broadcasting legend, White Sox exec Einhorn, 80, mourned", mlb.com, February 25, 2016. 
- Phil Rogers: "Einhorn's smile, vision will be missed: Broadcasting pioneer became part of White Sox ownership group in 1981", mlb.com, February 25, 2016.