Baseball-Reference.com relies on a combination direct user support and banner advertising (which we try to keep to a reasonable levels) to pay the bills and support the work going on here. Your support can go directly to specific pages of content. It is our way to both recognize you for your support and also allow businesses to receive something in return for support they provide to the site.
In order to sponsor a page, you need to:
The Baseball-Reference.com sponsorship system
Can I reserve a yet to debut player?
No, we get many such requests and are not able to honor any of them. New debut pages become available the day after their debut at between 6am and 7am when the site updates. The price is set at a high price and then drops $5-$10 per day until it hits $20.
What pages can I sponsor?
What is an entry?
An entry is the text that appears on a page or set of pages you sponsor. You can have different entries for different pages or the same entry for everything. You can also edit entries or change which entries you use on different pages.
Entering These Values:
Can we put anything into an entry?
Yes and no. Entries don't have to point to another website. They could just be a fan sponsoring their favorite player, or the entries can point to any (non-porn, non-offensive) website within our guidelines. You can put any type of message that fits our guidelines. All entries will be screened before appearing on the site and we reserve the right to reject any entry for any reason. We will, of course, refund your money if an appropriate entry can't be found.
Why don't my entries appear immediately?
As a matter of policy, I approve all entries before they appear on the site. This is true of new entries or entries that you have edited. I try to do this as often as possible, so there will be little lag between your creation of an entry and its appearance on the site. But on occasion I may be away from my computer for a few days, so it could take some time before your sponsorship appears on the site. To account for this the sponsorship's expiration date for new sponsorships is extended for an extra seven days in all cases.
How much does it cost?
The price to sponsor a page (or set of pages) depends directly on the popularity of the page. The vast majority are $2 or $5 (the minimum prices).
Why different prices?
The prices are roughly set to match an advertising rate of $1.25 per 1,000 page views with a minimum charge of $5. Over 14,000 of the total 18,000 pages are at $5 with another 3,500 at $10. From there it goes up to more than $300/year (or more) for Barry Bonds. I feel getting your name on Sandy Koufax's page should be reserved for the largest sponsors.
Can I advertise a website or product this way?
Yes, you may, but the guidelines apply.
If my player pulls a nutty and belts an umpire, can I switch in mid-year?
Generally, we will not allow switching, but you can e-mail us if a special case comes up.
Can I have this page every year?
Yes, you will be given the option to renew a page before anyone else gets a shot. It is, however, possible that a page's cost could change as the page becomes more popular. Server expenses go up as the site becomes more popular. Sponsorship Renewals Policy.
Are you getting rich off this?
Depends on what you consider rich. No yachts, vacation homes, or Mercedes at Sports Reference headquarters, but we're doing all right with the site. The site has done well enough, that it now supports two full-time employees, including myself (Sean Forman). It has also enabled us to spend a lot more money on adding new data, new features and improving the site. Sponsorships are a big piece of the revenue pie, but page advertising is probably going to pass it in 2008 and we have some other ideas for products that people may enjoy.
Why do some of the pages have no sponsorship info listed on them? (No sponsorship is shown, but I can't sign up for them.)
These pages have been chosen by someone, but we have not yet approved their entry. This will usually take one or two days at the most.
A question not answered here or unclear? Please e-mail any questions or comments you might have.